Jim holds a degree in marketing, communication, organization and business development. He is a strategic leader with over 20 years of experience from starting up, building and developing companies, working in Board of Directors and Board of Advisors. Jim has an extensive experience in and passion for taking a business case from the early idea stage to a commercial and well-established product or service. Jim is driven by creating growth in an often new way with a clear added value for both the own organization and the customer, and he is extremely passionate about developing the market rather than follow it.