Jim Roslund
Co-founder • Chairman of the Board

Jim holds a degree in marketing, communication, organization and business development. He is a strategic leader with over 20 years of experience from starting up, building and developing companies, working in Board of Directors and Board of Advisors.

Jim has an extensive experience in and passion for taking a business case from the early idea stage to a commercial and well-established product or service.

Jim is driven by creating growth in an often new way with a clear added value for both the own organization and the customer, and he is extremely passionate about developing the market rather than follow it.

Rickard Dahan
Co-founder • Member of the Board

Certified physiotherapist, MSc, since 1993. Specialized in sports medicine and orthopaedics.

With a career as a former professional footballplayer, Rickard has continued to work for many years with physical as well as mental performance and rehabilitation in teamathletes as a part of the Swedish mens nationalteams in both football and handball. He is also CEO and founder of one of the largest sportsmedicine clinics in the south of Sweden, Kulan Idrottsskadecentrum.

Furthermore, Rickard is involved in different scientific research studies with Lund University where he also has been teaching and giving lectures. He also holds numerous boardmemberships in various businesses.

Tim Kovac
IP and Business Development
Co-founder • Member of the Board

Contributes broad experience managing business strategy, market research, corporate venture capital, and product development.

With experience from founder to senior management roles in medtech and from startups to large corporate distributors, he has innovated product and business solutions in several therapeutic device categories for over 30 years.

Active in business consulting and startups, Tim focuses on business strategy, market verification, IP development and product innovation.

Joakim Lerud
Investor Relations
Co-founder • Member of the Board

Joakim holds a Masters of Science in Business and Economics from Lund University. He has 15 years experience in financial advisory to primarily family owned businesses.

Joakim is dedicated to help businesses to optimize financial planning and asset management.

Jonas Ahlqvist
Innovator, Conceptual designer and Art director
Founder • Member of the Board

Jonas Ahlqvist has a long and solid experience as a primarily conceptual Art director and Graphic designer in both Sweden and Denmark, at  large international and smaller advertising agencies.

Over the years, Jonas has developed a unique ability to find conceptually simple and strong solutions to difficult communicative challenges. A competence he has now taken further in technical areas.

Jonas Cederfjäll
Business Strategy Partner

Jonas Cederfjäll started his career in IT while studying for a degree in economics at the university of Lund. Jonas quickly worked his way up as a Sales Manager Europe for VeriSign INC. At the age of 22, he started his first company. Since then, he has run and been a partner in more than a handful companies in the area of business to business. 

Jonas has extensive experience and knowledge in business development. Jonas has great business acumen and is passionate about starting and developing a business case to achieve a finished product in various areas, based on what he believes is missing in the current market. This is achieved by the remarkable natural gift of spotting pros and cons in whatever market he puts his mind on. In addition to this, Jonas vast experience in different markets has given him the rare experience to spot potential, not only in companies, but also in business potential in products and market needs.

Briar Karim
Investor Relations Partner