Starfish, a company that has developed an extensive patent portfolio in the field of pressure prevention, is now launching a subsidiary, *Automotive by Starfish*. The goal is to implement the Starfish system in vehicles where drivers spend extended periods of time, in order to improve the driving environment. Studies show that increased micro-blood flow and reduced heat development have significant positive effects on drivers, which in turn leads to improved transport efficiency. The new venture is being launched in collaboration with Heiner Schmeck and Mats Lindblad, both of whom have long experience in the automotive industry.
“Our technology, which was originally developed to prevent pressure ulcers in healthcare, can be applied in many fields, and we see the automotive industry as an especially interesting one. Currently, many vehicle manufacturers are looking for ways to stand out, and our system could be a key differentiator. We are incredibly pleased that Heiner and Mats have chosen to embark on this venture with us; they have fantastic networks within the automotive industry, and with Heiner based in Stuttgart, we gain a local presence in Europe’s largest automotive cluster,” says Micael Gustafsson, CEO of Starfish.
Starfish’s technology is based on a novel approach to materials in seat cushions and mattresses. Rather than making the material as soft as possible, Starfish has incorporated a large number of “rubber fingers” in the top layer, reducing the contact surface to just 20% without sacrificing comfort. This not only improves the body’s micro-blood flow but also reduces heat build-up and moisture.
“When Starfish approached us to lead the subsidiary in the automotive sector, it felt like an easy decision. We see enormous potential in their patents and have already started discussions with potential licensees, with the goal of closing some deals by next year,” says Heiner Schmeck from his base in Stuttgart.
Starfish of Sweden develops innovative and patented solutions to prevent pressure ulcers—a costly problem in healthcare. The platform utilizes advanced technology to maintain skin integrity by controlling temperature and moisture, improving patient comfort, and reducing the risk of skin damage. The platform is scientifically validated and aims to set new standards not only in healthcare but also in sectors like the automotive industry, aerospace, and office environments, with a focus on sustainability and accessibility. The company holds a robust patent portfolio and is well-positioned to become a leading player across multiple sectors through its newly launched licensing model.